How To Correct Inconsistent Business Name Address & Phone Numbers Throughout the Internet

The first place your clients go to when looking for your business is to their favorite search engine and directories. If your business has inconsistent Name, Address, & Phone numbers (NAP) throughout the Interweb (which creates confusion for your clients) then our service can help.

You can always contact each directory or search engine individually to see if they can or will correct your information. You should also continuously go back, check, and recheck for inaccuracies because there are many forces that can easily feed it incorrect information.

Where do listings come from, anyway?

Search engines and other sources get your business information from a huge number of sources, including:

  • Business owners inadvertently entering inconsistent information on their own.
  • Government sources
  • User-generated content (UGC)
  • Google sources (MapMaker, Places, etc)
  • Data providers

Unfortunately there is No ONE Single entity that controls data for everyone and everything. The most importantly weighted information in the US, however, comes from the four major Data Providers - Neustar/Localeze, Infogroup, Acxiom and Factual. These providers disseminate their listing information to over 300 listings sites - Yelp, YP.com, Judy’s Book and many, many others.

Local Search Listing Distribution Service

The best and most efficient option to combat inconsistent Name, Addresses, & Phone numbers (NAP) is with our Local Search Listing Distribution service that constantly pump correct information to the sources of where the majority of these directories and search engines get their (NAP) information.

Our Local Search Listing Distribution service continuously submits your NAP to the four main data providers in the US: Factual, Acxiom, Infogroup and Neustar (Localeze). Together, these data providers are referenced by hundreds of online listing directories, search engines, local search platforms and applications, and navigational solutions. Developing a consistent Digital Footprint.

Local Search Listing Distribution Diagram

What are Data Providers?

Data Providers are the entities who gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

In North America, four major providers offer this data: Factual, Acxiom, Infogroup, and Neustar Localeze. Between them, they provide data to over 300 online listing sources. Our Local Search Listing Distribution service continuously submits listings to all four of these data providers, providing a maximum and consistent digital footprint for your business.

How long does Listing Distribution take?

Listing Distribution is a continual process needed to build and maintain your digital footprint and web presence. As soon as you enter your business information, we push it to the four data providers.

Local Search Listing Distribution Timeline

It can take 6-12 weeks for the data providers to pick up the listing and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the Data Providers. They each query them at various intervals - some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

How often are listings sent to the data providers?

When a listing is created or modified in our system, the information is sent to the four data providers within 24 hours. The data providers accept this data and provide us with confirmation within six weeks. We also keep sending your listing data to these providers once every week to ensure that they always have the most accurate version of your data.

Is Local Search Listing Distribution service a continuous service?

Yes but you are not committed to long term contracts and may cancel any time. Just keep in mind that the accurate listings we work hard to establish can erode over time by the many forces that can easily feed the data providers incorrect information. Our Local Search Listing Distribution service helps ensure the data providers maintain optimal local SEO results.

Are there other benefits?

Yes, the more consistent and accurate your NAP information is throughout multiple directories and sources the more weighted affect you will get on your SEO rankings and results. A "Citations Effect" (listings of NAP's) is another piece of the SEO Puzzle.

For as little as $17 a month we can pump your business information over and over to the four main data aggregators of the Internet which in turn feed hundreds of local Search, Directory, and Map Location services.

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